{"product_id":"hi-lift-true-colour-7-01-natural-ash-blonde-100ml","title":"Hi Lift True Colour 7-01 Natural Ash Blonde 100ml","description":"\u003ch2\u003eHi Lift True Colour Permanent Hair Colour 100ml\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHi Lift True Colour\u003c\/strong\u003e captures the essence of professional hair colouring with an extensive palette of rich, vibrant and wearable shades. Made in Italy, its advanced formula combines high-definition colour pigments with carefully selected herbal extracts to help deliver beautiful colour, impressive coverage, brilliant shine and lasting results.\u003c\/p\u003e\n\u003cp\u003eThe smooth crème consistency allows for easy mixing, controlled application and even colour distribution from roots to ends. With approximately 130 shades available, the True Colour range provides endless creative possibilities for natural colour, grey coverage, blonding, vivid reds, colour correction and customised salon results.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Hi Lift True Colour?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-definition pigments\u003c\/strong\u003e for rich, vibrant and true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent coverage\u003c\/strong\u003e for consistent, even-looking colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting results\u003c\/strong\u003e with beautiful vibrancy and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHerbal extracts\u003c\/strong\u003e added to help protect the hair during the colouring process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth crème consistency\u003c\/strong\u003e for easy mixing and controlled application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApproximately 130 shades\u003c\/strong\u003e for natural, fashion and corrective colour services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEconomical 100ml tube\u003c\/strong\u003e suitable for professional salon use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Italy\u003c\/strong\u003e using professional-quality colour technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBeautiful, Reliable Coverage\u003c\/h3\u003e\n\u003cp\u003eHi Lift True Colour is formulated to distribute colour pigments evenly throughout the hair, helping to create balanced colour from roots to ends. The professional pigment system provides dependable coverage while maintaining depth, dimension and natural-looking shine.\u003c\/p\u003e\n\u003cp\u003eFor resistant or grey hair, select an appropriate natural-base shade and combine it with the desired reflect shade where required. Final coverage and colour results may vary depending on the hair’s natural level, percentage of grey, condition, porosity and previous colour history.\u003c\/p\u003e\n\u003ch3\u003eA Complete Professional Colour Palette\u003c\/h3\u003e\n\u003cp\u003eThe Hi Lift True Colour collection includes an extensive selection of:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural and natural-intense shades\u003c\/li\u003e\n\u003cli\u003eCool, ash, beige and pearl tones\u003c\/li\u003e\n\u003cli\u003eWarm gold, copper and chocolate shades\u003c\/li\u003e\n\u003cli\u003eRich reds and super-red shades\u003c\/li\u003e\n\u003cli\u003eUltra-blonde and high-lift shades\u003c\/li\u003e\n\u003cli\u003eFashion colours and creative reflects\u003c\/li\u003e\n\u003cli\u003eCorrectors for personalised colour formulation\u003c\/li\u003e\n\u003cli\u003eMeches for specialised lightening and highlighting services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use Hi Lift True Colour\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWear suitable disposable gloves and complete the required allergy alert and strand tests before application.\u003c\/li\u003e\n\u003cli\u003eIn a non-metallic bowl, mix \u003cstrong\u003e1 part Hi Lift True Colour\u003c\/strong\u003e with \u003cstrong\u003e1.5 parts Hi Lift Crème Peroxide\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMix thoroughly until a smooth, even crème consistency is achieved.\u003c\/li\u003e\n\u003cli\u003eApply according to the desired colour service, beginning in the area requiring the greatest colour deposit or coverage.\u003c\/li\u003e\n\u003cli\u003eAllow the colour to process according to the shade, developer strength, hair condition and required result.\u003c\/li\u003e\n\u003cli\u003eAt the end of the processing time, gently emulsify with a small amount of warm water.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear, then cleanse and condition using suitable colour-care products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eStandard Mixing Ratio:\u003c\/strong\u003e 1:1.5\u003cbr\u003e\u003cstrong\u003eExample:\u003c\/strong\u003e Mix 50ml of True Colour with 75ml of Hi Lift Crème Peroxide.\u003c\/p\u003e\n\u003ch3\u003eChoosing a Hi Lift Crème Peroxide\u003c\/h3\u003e\n\u003cp\u003eSelect the appropriate Hi Lift Crème Peroxide strength according to the natural starting level, desired lift, grey coverage requirements and chosen shade. Always follow the instructions provided for the individual shade and colour service.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-strength developer:\u003c\/strong\u003e Suitable for colour deposit, refreshing and minimal lift.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-strength developer:\u003c\/strong\u003e Suitable for standard permanent colouring and grey coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigher-strength developer:\u003c\/strong\u003e Suitable when additional lift is required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUltra-blonde, meche, corrector and specialised shades may require different application methods, developer strengths or mixing instructions. Always refer to the Hi Lift True Colour technical guide before use.\u003c\/p\u003e\n\u003ch3\u003eFor Best Results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAssess the natural hair level, existing colour and percentage of grey before formulating.\u003c\/li\u003e\n\u003cli\u003eConsider the hair’s condition and porosity when selecting the shade and developer.\u003c\/li\u003e\n\u003cli\u003eMeasure the colour and peroxide accurately to maintain the correct mixing ratio.\u003c\/li\u003e\n\u003cli\u003eApply generously and evenly to ensure consistent saturation and coverage.\u003c\/li\u003e\n\u003cli\u003eUse Hi Lift professional colour-care products to help maintain shine and colour vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Professional permanent crème hair colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio:\u003c\/strong\u003e 1:1.5\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Range:\u003c\/strong\u003e Approximately 130 shades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsistency:\u003c\/strong\u003e Smooth crème\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCountry of Manufacture:\u003c\/strong\u003e Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e For professional use only. Hair colourants can cause severe allergic reactions. Read and follow all instructions carefully. An allergy alert test must be completed before every application. Do not use to colour eyelashes or eyebrows. Results will vary depending on the starting colour, hair condition, porosity, previous chemical services and selected developer.\u003c\/p\u003e","brand":"HI LIFT","offers":[{"title":"Default Title","offer_id":47056982606023,"sku":"TC701","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/2169\/0567\/files\/TC-701.jpg?v=1788397810","url":"https:\/\/hairandbeautyworld.com.au\/products\/hi-lift-true-colour-7-01-natural-ash-blonde-100ml","provider":"Hair \u0026 Beauty World","version":"1.0","type":"link"}