{"product_id":"k18-damage-shield-ph-protective-shampoo-250ml","title":"K18 Damage Shield pH Protective Shampoo 250ml","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eA colour-safe, pH-optimised shampoo powered by the patented K18PEPTIDE™ to gently yet effectively cleanse while protecting hair health. The pH-balanced formula minimises cuticle swelling during washing to help prevent frizz, preserve colour, and boost shine. Scalp microbiome-friendly and gentle enough for every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003ekey benefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eLess-is-more formulation for a superior clean — without compromise.\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eOptimised pH\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e gently cleanses hair and scalp without over-drying.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eCertified microbiome-friendly\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e formula removes dirt and oil while preserving the scalp's natural protective barrier.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eK18PEPTIDE™\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e helps minimise protein loss, keeping hair healthy, strong, and resilient.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003ehow to use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e1. Safe for use every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e2. massage into hair, focusing on the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e3. Rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e4. Repeat as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e5. For optimal results, follow with DAMAGE SHIELD protective conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":67802115965127,"sku":"XGK18250S","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/2169\/0567\/files\/K18-DS-Shampoo.jpg?v=1790831772","url":"https:\/\/hairandbeautyworld.com.au\/products\/k18-damage-shield-ph-protective-shampoo-250ml","provider":"Hair \u0026 Beauty World","version":"1.0","type":"link"}