{"product_id":"pureology-hydrate-treatment-mask-250ml","title":"Pureology Hydrate Treatment Mask 250ml – Deep Hydration Hair Mask for Dry Colour-Treated Hair","description":"\u003cdiv style=\"font-family: Arial, sans-serif; line-height: 1.5; color: #222;\"\u003e\n\n\u003ch2 style=\"margin-bottom: 10px;\"\u003e\nPureology Hydrate Treatment Mask 250ml – Deep Hydration Hair Mask for Dry Colour-Treated Hair\n\u003c\/h2\u003e\n\n\u003cp style=\"margin-bottom: 14px;\"\u003e\nDeliver intense moisture and long-lasting softness with the Pureology Hydrate Treatment Mask. Specially formulated for dry, colour-treated hair, this luxurious professional treatment deeply nourishes, detangles, and revitalises hair while helping protect colour vibrancy.\n\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 14px;\"\u003e\nPowered by Camellia Seed Oil and Vitamin B5, this rich hydration mask helps replenish moisture, smooth the hair cuticle, and enhance softness and shine. Hair feels healthier, more manageable, and visibly hydrated after every treatment.\n\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 14px;\"\u003e\nFeaturing Pureology's patented Antifade Complex®, the Hydrate Treatment Mask helps maintain vibrant colour while delivering up to 72 hours of hydration and all-day softness. Its luxurious formula deeply penetrates the hair fibre without weighing hair down.\n\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 18px;\"\u003e\nInfused with an uplifting aromatherapy blend of Patchouli, Lavender, and Bergamot, this weekly treatment provides a relaxing salon-inspired experience while helping restore moisture, shine, and smoothness.\n\u003c\/p\u003e\n\n\u003ch3 style=\"margin-bottom: 8px;\"\u003eKey Benefits\u003c\/h3\u003e\n\n\u003cul style=\"padding-left: 18px; margin-top: 0; margin-bottom: 18px; line-height: 1.35;\"\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eProvides up to 72 hours of hydration\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eDeeply nourishes dry hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eInstantly detangles and improves manageability\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eEnhances softness and shine\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eHelps smooth and seal the hair cuticle\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eSupports colour vibrancy with Antifade Complex®\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003e100% vegan formula\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eFree from sulphates, parabens, and mineral oils\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 0;\"\u003eProfessional salon-quality hydration treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"margin-bottom: 8px;\"\u003ePerfect For\u003c\/h3\u003e\n\n\u003cul style=\"padding-left: 18px; margin-top: 0; margin-bottom: 18px; line-height: 1.35;\"\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eDry hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eColour-treated hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eDehydrated and dull hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eHair lacking softness and shine\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 0;\"\u003eWeekly deep hydration treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"margin-bottom: 8px;\"\u003eHow To Use\u003c\/h3\u003e\n\n\u003cp style=\"margin-bottom: 0;\"\u003e\nUse weekly after shampooing. Apply to clean, damp hair from mid-lengths to ends and massage through evenly. Leave on for at least 5 minutes before rinsing thoroughly. For best results, use with the Pureology Hydrate range.\n\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46617433702599,"sku":"XLPP530059","price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/2169\/0567\/files\/Pureology-Hydrate-2.jpg?v=1780370107","url":"https:\/\/hairandbeautyworld.com.au\/products\/pureology-hydrate-treatment-mask-250ml","provider":"Hair \u0026 Beauty World","version":"1.0","type":"link"}