{"product_id":"pureology-pure-volume-shampoo-1-litre","title":"Pureology Pure Volume Shampoo 1 Litre – Volumising Shampoo for Fine Colour-Treated Hair","description":"\u003cdiv style=\"font-family: Arial, sans-serif; line-height: 1.5; color: #222;\"\u003e\n\n\u003ch2 style=\"margin-bottom: 10px;\"\u003e\nPureology Pure Volume Shampoo 1 Litre – Volumising Shampoo for Fine Colour-Treated Hair\n\u003c\/h2\u003e\n\n\u003cp style=\"margin-bottom: 14px;\"\u003e\nCreate fuller-looking hair with Pureology Pure Volume Shampoo. Specially formulated for fine, flat, and colour-treated hair, this professional volumising shampoo gently cleanses while helping restore body, movement, and long-lasting volume.\n\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 14px;\"\u003e\nInfused with Wheat Protein and Eucalyptus Leaf Extract, the lightweight formula helps strengthen hair while lifting it from the roots without weighing it down. Hair feels refreshed, clean, and noticeably fuller after every wash.\n\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 14px;\"\u003e\nPure Volume Shampoo effectively removes excess oil and product build-up while maintaining softness, shine, and colour vibrancy. The result is hair that looks healthier, feels lighter, and has improved natural movement.\n\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 18px;\"\u003e\nFeaturing Pureology's signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood, this professional litre-size shampoo provides a luxurious salon-inspired experience while helping fine hair achieve maximum volume and bounce.\n\u003c\/p\u003e\n\n\u003ch3 style=\"margin-bottom: 8px;\"\u003eKey Benefits\u003c\/h3\u003e\n\n\u003cul style=\"padding-left: 18px; margin-top: 0; margin-bottom: 18px; line-height: 1.35;\"\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eEnhances volume and body\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eRestores movement to fine, flat hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eGently cleanses without weighing hair down\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eHelps maintain colour-treated hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eLeaves hair feeling clean and refreshed\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eSupports stronger-looking hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eAdds natural lift and fullness\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eSuitable for daily use\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 0;\"\u003eProfessional salon-quality volumising formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"margin-bottom: 8px;\"\u003ePerfect For\u003c\/h3\u003e\n\n\u003cul style=\"padding-left: 18px; margin-top: 0; margin-bottom: 18px; line-height: 1.35;\"\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eFine hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eFlat hair lacking volume\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eColour-treated hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eHair needing body and movement\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 0;\"\u003eDaily volumising hair care routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"margin-bottom: 8px;\"\u003eHow To Use\u003c\/h3\u003e\n\n\u003cp style=\"margin-bottom: 0;\"\u003e\nApply to wet hair and massage into the scalp to create a rich lather. Work through lengths and ends, then rinse thoroughly. Repeat if required. Follow with Pureology Pure Volume Conditioner for optimal volume and movement.\n\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46617433538759,"sku":"XLPP437372","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/2169\/0567\/files\/Pureology-Volume-S-1L.jpg?v=1780379376","url":"https:\/\/hairandbeautyworld.com.au\/products\/pureology-pure-volume-shampoo-1-litre","provider":"Hair \u0026 Beauty World","version":"1.0","type":"link"}