{"product_id":"pureology-strength-cure-blonde-purple-shampoo-1-litre","title":"Pureology Strength Cure Blonde Purple Shampoo 1 Litre – Toning Shampoo for Blonde \u0026 Highlighted Hair","description":"\u003cdiv style=\"font-family: Arial, sans-serif; line-height: 1.5; color: #222;\"\u003e\n\n\u003ch2 style=\"margin-bottom: 10px;\"\u003e\nPureology Strength Cure Blonde Purple Shampoo 1 Litre – Toning Shampoo for Blonde \u0026amp; Highlighted Hair\n\u003c\/h2\u003e\n\n\u003cp style=\"margin-bottom: 14px;\"\u003e\nNeutralise unwanted brassiness and strengthen damaged blonde hair with Pureology Strength Cure Blonde Purple Shampoo. Designed for blonde, highlighted, bleached, and grey hair, this professional purple shampoo helps maintain cool tones while repairing and protecting colour-treated hair.\n\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 14px;\"\u003e\nFormulated with Keravis, Astaxanthin, and Purple Orchid toning pigments, this advanced shampoo helps tone yellow and brassy undertones while strengthening weakened hair fibres. Hair feels cleaner, brighter, and healthier-looking after every wash.\n\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 14px;\"\u003e\nThe rich lather gently cleanses while helping restore softness, resilience, and shine to hair that has been damaged by bleaching, colouring, and heat styling. Regular use helps maintain a fresh salon-toned blonde appearance between appointments.\n\u003c\/p\u003e\n\n\u003cp style=\"margin-bottom: 18px;\"\u003e\nInfused with Pureology's signature aromatherapy blend of Pear, Rose, and Sandalwood, this professional litre-size shampoo delivers a luxurious salon experience while helping keep blonde hair vibrant and beautiful.\n\u003c\/p\u003e\n\n\u003ch3 style=\"margin-bottom: 8px;\"\u003eKey Benefits\u003c\/h3\u003e\n\n\u003cul style=\"padding-left: 18px; margin-top: 0; margin-bottom: 18px; line-height: 1.35;\"\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eHelps neutralise yellow and brassy tones\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eBrightens blonde, highlighted, and grey hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eStrengthens damaged hair fibres\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eHelps reduce breakage\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eGently cleanses without stripping colour\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eEnhances softness and shine\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eKeravis helps reinforce hair strength\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003ePurple Orchid pigments help maintain cool blonde tones\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 0;\"\u003eProfessional salon-quality toning formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"margin-bottom: 8px;\"\u003ePerfect For\u003c\/h3\u003e\n\n\u003cul style=\"padding-left: 18px; margin-top: 0; margin-bottom: 18px; line-height: 1.35;\"\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eBlonde hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eHighlighted hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eBleached hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 4px;\"\u003eGrey and silver hair\u003c\/li\u003e\n  \u003cli style=\"margin-bottom: 0;\"\u003eBrassy or damaged hair needing toning and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"margin-bottom: 8px;\"\u003eHow To Use\u003c\/h3\u003e\n\n\u003cp style=\"margin-bottom: 0;\"\u003e\nApply to wet hair and massage into a rich lather from roots to ends. Leave on longer for enhanced toning if desired, then rinse thoroughly. Follow with Pureology Strength Cure Blonde Conditioner for optimal toning and strengthening results.\n\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46617433604295,"sku":"XLPP437433","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/2169\/0567\/files\/Pureology-Blonde-S-1L-Bonus.jpg?v=1780370294","url":"https:\/\/hairandbeautyworld.com.au\/products\/pureology-strength-cure-blonde-purple-shampoo-1-litre","provider":"Hair \u0026 Beauty World","version":"1.0","type":"link"}