Hi Lift True Colour Permanent Hair Colour 100ml

Hi Lift True Colour captures the essence of professional hair colouring with an extensive palette of rich, vibrant and wearable shades. Made in Italy, its advanced formula combines high-definition colour pigments with carefully selected herbal extracts to help deliver beautiful colour, impressive coverage, brilliant shine and lasting results.

The smooth crème consistency allows for easy mixing, controlled application and even colour distribution from roots to ends. With approximately 130 shades available, the True Colour range provides endless creative possibilities for natural colour, grey coverage, blonding, vivid reds, colour correction and customised salon results.

Why Choose Hi Lift True Colour?

• High-definition pigments for rich, vibrant and true-to-tone colour results.
• Excellent coverage for consistent, even-looking colour.
• Long-lasting results with beautiful vibrancy and shine.
• Herbal extracts added to help protect the hair during the colouring process.
• Smooth crème consistency for easy mixing and controlled application.
• Approximately 130 shades for natural, fashion and corrective colour services.
• Economical 100ml tube suitable for professional salon use.
• Made in Italy using professional-quality colour technology.

Beautiful, Reliable Coverage

Hi Lift True Colour is formulated to distribute colour pigments evenly throughout the hair, helping to create balanced colour from roots to ends. The professional pigment system provides dependable coverage while maintaining depth, dimension and natural-looking shine.

For resistant or grey hair, select an appropriate natural-base shade and combine it with the desired reflect shade where required. Final coverage and colour results may vary depending on the hair’s natural level, percentage of grey, condition, porosity and previous colour history.

A Complete Professional Colour Palette

The Hi Lift True Colour collection includes an extensive selection of:

• Natural and natural-intense shades
• Cool, ash, beige and pearl tones
• Warm gold, copper and chocolate shades
• Rich reds and super-red shades
• Ultra-blonde and high-lift shades
• Fashion colours and creative reflects
• Correctors for personalised colour formulation
• Meches for specialised lightening and highlighting services

How to Use Hi Lift True Colour

1. Wear suitable disposable gloves and complete the required allergy alert and strand tests before application.
2. In a non-metallic bowl, mix 1 part Hi Lift True Colour with 1.5 parts Hi Lift Crème Peroxide.
3. Mix thoroughly until a smooth, even crème consistency is achieved.
4. Apply according to the desired colour service, beginning in the area requiring the greatest colour deposit or coverage.
5. Allow the colour to process according to the shade, developer strength, hair condition and required result.
6. At the end of the processing time, gently emulsify with a small amount of warm water.
7. Rinse thoroughly until the water runs clear, then cleanse and condition using suitable colour-care products.

Standard Mixing Ratio: 1:1.5
Example: Mix 50ml of True Colour with 75ml of Hi Lift Crème Peroxide.

Choosing a Hi Lift Crème Peroxide

Select the appropriate Hi Lift Crème Peroxide strength according to the natural starting level, desired lift, grey coverage requirements and chosen shade. Always follow the instructions provided for the individual shade and colour service.

• Low-strength developer: Suitable for colour deposit, refreshing and minimal lift.
• Medium-strength developer: Suitable for standard permanent colouring and grey coverage.
• Higher-strength developer: Suitable when additional lift is required.

Ultra-blonde, meche, corrector and specialised shades may require different application methods, developer strengths or mixing instructions. Always refer to the Hi Lift True Colour technical guide before use.

For Best Results

• Assess the natural hair level, existing colour and percentage of grey before formulating.
• Consider the hair’s condition and porosity when selecting the shade and developer.
• Measure the colour and peroxide accurately to maintain the correct mixing ratio.
• Apply generously and evenly to ensure consistent saturation and coverage.
• Use Hi Lift professional colour-care products to help maintain shine and colour vibrancy.

Product Details

• Product Type: Professional permanent crème hair colour
• Size: 100ml
• Mixing Ratio: 1:1.5
• Shade Range: Approximately 130 shades
• Consistency: Smooth crème
• Country of Manufacture: Italy

Important: For professional use only. Hair colourants can cause severe allergic reactions. Read and follow all instructions carefully. An allergy alert test must be completed before every application. Do not use to colour eyelashes or eyebrows. Results will vary depending on the starting colour, hair condition, porosity, previous chemical services and selected developer.