Hi Lift TrueEcoColour Ammonia & PPD-Free Hair Colour 100ml

Hi Lift TrueEcoColour is a high-performance, multifunctional professional colouring crème created for permanent colour, semi-permanent and demi-permanent services, grey coverage, blonding and toning.

Its ammonia- and PPD-free formula combines professional colouring agents with organic green mandarin, sweet almond oil and lotus flower extract to help deliver rich colour, brilliant shine, dependable coverage and beautifully conditioned-looking results.

With a versatile collection of 56 colours and toners, TrueEcoColour gives professional colourists the flexibility to create natural, cool, warm, intense and customised colour results. The smooth crème consistency supports easy mixing, controlled application and even saturation from roots to ends.

Why Choose Hi Lift TrueEcoColour?

• Ammonia-free formula for a professional colour service without ammonia.
• PPD-free formulation for clients seeking an alternative to traditional PPD-based colour.
• Vegan formula developed for professional salon use.
• Superior grey coverage with rich, balanced and dependable colour.
• Long-lasting results with vibrant tone and brilliant shine.
• Multifunctional hybrid system for permanent, semi-permanent, demi-permanent and toning services.
• Enriched with botanical ingredients, including organic green mandarin, sweet almond oil and lotus flower extract.
• Smooth crème consistency for easy mixing and controlled application.
• 56 colours and toners covering natural, cool, warm, fashion and corrective tonal families.
• Economical 100ml tube suitable for professional salon colour services.
• Made in Italy and developed exclusively for professional use.

Ammonia- and PPD-Free Professional Colour

TrueEcoColour is formulated without ammonia or PPD while still providing the performance required for professional colour services. Its versatile colouring system can be adapted for permanent colour, softer demi-permanent results, colour refreshing and toning.

The absence of ammonia and PPD does not remove the need for professional safety procedures. Hair colourants may still cause allergic reactions, so an allergy alert test must be completed before every application.

Reliable Grey Coverage

Hi Lift TrueEcoColour provides rich pigment distribution to help achieve even, dependable grey coverage while maintaining depth, dimension and shine.

For resistant or predominantly grey hair, select an appropriate Natural or Intense Natural shade and combine it with the desired reflect shade where required. The final formula should be chosen according to the natural level, percentage of grey, hair texture, porosity, previous colour history and desired result.

A Complete Professional Colour Palette

The Hi Lift TrueEcoColour range includes a curated collection of professional colours and toners across the following tonal families:

• Natural shades from Black through to Extra Light Blonde
• Intense Natural shades for enhanced depth and grey coverage
• Ash and Intense Ash shades
• Ash Violet blondes and browns
• Golden and Copper shades
• Ash Brown tones
• Chocolate and metallic browns
• Mahogany shades
• Intense Red shades
• Red Violet and Intense Violet shades
• Classic Blonde shades
• Platinum, Silver Ice and Violet Blonde toners

How to Use Hi Lift TrueEcoColour

1. Complete a professional hair and scalp consultation before beginning the colour service.
2. Perform the required allergy alert test at least 48 hours before every application. Complete a strand test where appropriate.
3. Wear suitable disposable gloves during preparation, application and rinsing.
4. Place the required amount of TrueEcoColour into a non-metallic bowl or suitable colour shaker.
5. Add the appropriate amount of Hi Lift TrueEcoColour Crème Peroxide for the selected service.
6. Mix thoroughly until a smooth, even crème consistency is achieved.
7. Apply generously and evenly according to the selected colour service and professional application method.
8. Process for the recommended time based on the colour category, developer, starting level and desired result.
9. When processing is complete, rinse thoroughly with lukewarm water.
10. Gently detangle with a wide-tooth comb, rinse again and cleanse with a suitable Hi Lift colour aftercare shampoo.

Mixing Ratios and Processing Times

Colour Service	Mixing Ratio	Processing Time
Permanent Crème Colour	1:1.5	30–45 minutes
Semi/Demi-Permanent Colour	1:2	20–30 minutes
Classic Blonde – Lifting	1:2	45–60 minutes
Classic Blonde – Toning	1:2	Visual development, up to 30 minutes
Professional Toners	1:2	Visual development, up to 30 minutes

Permanent Colour Mixing Example

Standard Permanent Mixing Ratio: 1:1.5

Mix 50ml of Hi Lift TrueEcoColour with 75ml of Hi Lift TrueEcoColour Crème Peroxide.

Process for approximately 30–45 minutes, subject to the selected shade, developer, hair condition and required result.

Semi/Demi-Permanent Mixing Example

Semi/Demi Mixing Ratio: 1:2

Mix 50ml of Hi Lift TrueEcoColour with 100ml of the appropriate Hi Lift TrueEcoColour Crème Peroxide.

Apply to shampooed, towel-dried hair and process for approximately 20–30 minutes.

Classic Blonde Shades

The TrueEcoColour Classic Blonde collection is designed to create pure, refined blonde results. These shades may be used for lifting or as permanent toners to help neutralise unwanted yellow and brassy tones.

• Lifting Mixing Ratio: 1:2
• Potential Lift: Up to four levels
• Lifting Processing Time: 45–60 minutes
• Toning Mixing Ratio: 1:2
• Toning Processing Time: Visual development, up to 30 minutes

TrueEcoColour Toners

The TrueEcoColour toning collection helps neutralise unwanted yellow and brassy tones while creating clean, luminous blonde results.

• Platinum: Helps create cool, clean platinum results.
• Silver Ice: Helps create icy silver and cool blonde tones.
• Violet Blonde: Helps neutralise yellow tones and create a soft violet blonde finish.

Toner Mixing Ratio: 1:2
Processing Time: Visually monitor for up to 30 minutes.

Choosing Hi Lift TrueEcoColour Crème Peroxide

Use the corresponding Hi Lift TrueEcoColour Crème Peroxide and select the strength according to the colour service, natural starting level, desired lift, percentage of grey and hair condition.

• 5 Vol – 1.5%: Suitable for selected toning, deposit and low-commitment colour services.
• 10 Vol – 3%: Commonly selected for deposit, darkening and services requiring minimal lift.
• 20 Vol – 6%: Commonly selected for permanent colour, grey coverage and moderate lifting requirements.
• 30 Vol – 9%: Used when additional lift is required, subject to the chosen shade and technical instructions.
• 40 Vol – 12%: Reserved for suitable high-lift and specialised blonde services.

Developer selection must be made by a trained colourist after assessing the hair. Always follow the instructions supplied with the selected shade and the TrueEcoColour salon manual.

For Best Colour Results

• Identify the natural starting level and underlying pigment.
• Assess the percentage and resistance of grey hair.
• Review all previous colour, lightening and chemical services.
• Consider the hair’s texture, condition and porosity.
• Select the correct shade family and TrueEcoColour Crème Peroxide.
• Measure the colour and developer accurately.
• Apply sufficient product for complete and even saturation.
• Observe the recommended processing time for the selected service.
• Visually monitor all toner and specialised blonde applications.
• Finish with professional colour-care shampoo, conditioner and treatments.

Product Details

• Product Type: Professional multifunctional hybrid colouring crème
• Available Colours: 56 colours and toners
• Size: 100ml
• Formula: Ammonia-free and PPD-free
• Suitable For: Permanent, semi-permanent, demi-permanent, grey coverage, blonding and toning services
• Standard Permanent Mixing Ratio: 1:1.5
• Semi/Demi and Toner Mixing Ratio: 1:2
• Recommended Developer: Hi Lift TrueEcoColour Crème Peroxide
• Developer Options: 5 Vol, 10 Vol, 20 Vol, 30 Vol and 40 Vol
• Key Botanical Ingredients: Organic green mandarin, sweet almond oil and lotus flower extract
• Vegan: Yes
• Consistency: Smooth professional crème
• Country of Manufacture: Italy

Professional Safety Information

Important: For professional use only. Hair colourants can cause severe allergic reactions. Carefully read and follow all packaging, technical and safety instructions. An allergy alert test must be completed at least 48 hours before every application, even when the client has previously used hair colour.

Being ammonia-free and PPD-free does not mean the product is allergy-free. Do not use on an irritated or damaged scalp. Wear suitable disposable gloves and avoid contact with the eyes. Rinse the eyes immediately if the product comes into contact with them.

Do not use to colour eyelashes or eyebrows. Final results will vary depending on the natural starting level, underlying pigment, percentage of grey, hair texture, condition, porosity, previous chemical services, chosen shade, developer strength and processing time.