Pureology Strength Cure Blonde Purple Shampoo 1 Litre – Toning Shampoo for Blonde & Highlighted Hair

Neutralise unwanted brassiness and strengthen damaged blonde hair with Pureology Strength Cure Blonde Purple Shampoo. Designed for blonde, highlighted, bleached, and grey hair, this professional purple shampoo helps maintain cool tones while repairing and protecting colour-treated hair.

Formulated with Keravis, Astaxanthin, and Purple Orchid toning pigments, this advanced shampoo helps tone yellow and brassy undertones while strengthening weakened hair fibres. Hair feels cleaner, brighter, and healthier-looking after every wash.

The rich lather gently cleanses while helping restore softness, resilience, and shine to hair that has been damaged by bleaching, colouring, and heat styling. Regular use helps maintain a fresh salon-toned blonde appearance between appointments.

Infused with Pureology's signature aromatherapy blend of Pear, Rose, and Sandalwood, this professional litre-size shampoo delivers a luxurious salon experience while helping keep blonde hair vibrant and beautiful.

Key Benefits

• Helps neutralise yellow and brassy tones
• Brightens blonde, highlighted, and grey hair
• Strengthens damaged hair fibres
• Helps reduce breakage
• Gently cleanses without stripping colour
• Enhances softness and shine
• Keravis helps reinforce hair strength
• Purple Orchid pigments help maintain cool blonde tones
• Professional salon-quality toning formula

Perfect For

• Blonde hair
• Highlighted hair
• Bleached hair
• Grey and silver hair
• Brassy or damaged hair needing toning and repair

How To Use

Apply to wet hair and massage into a rich lather from roots to ends. Leave on longer for enhanced toning if desired, then rinse thoroughly. Follow with Pureology Strength Cure Blonde Conditioner for optimal toning and strengthening results.