Sulphate-free shampoo provides ultimate strength repair, intense conditioning and hair colour fade protection to damaged hair

Description

Acidic Bonding Concentrate Shampoo is Redken's most concentrated all-in-one formula for all hair types and textures. This ultra-rich and luxurious shampoo provides intense conditioning, reduced breakage and colour fade protection.

Featuring Citric Acid, an alpha hydroxy acid within our concentrated bonding care complex that conditions to help protect weak bonds and helps to improve hairs strength and resiliency after a bleach or colour services.

This pH-balancing shampoo is specifically formulated with an acidic pH to help to defend against the potential negative effects that can be caused by hair colouring, lightening and heat styling. The result? Hair that looks and feels healthy!

Key Benefits:
• Up to 56% less breakage*
• Up to 76% of split ends appear reduced**
• Up to 11x smoother hair***
• pH balancing for colour fade protection
• For all hair types and textures
• Citric Acid, an alpha hydroxy acid, which conditions to help protect weak bonds

How To

Use as a complete regimen with Acidic Bonding Concentrate conditioner.

Apply to wet hair, lather and rinse.

Follow with Acidic Bonding Concentrate conditioner.

In case of contact with eyes, rinse them immediately.

A little goes a long way! This product is ultra-rich and thick in consistency and will coat your hair with less product than your average shampoo. We recommend you start with a quarter size amount and increase from there based on your hair type.