FORMING CREAM

Medium hold with medium shine Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

benefits

• Water Based: Shampoos out easily without residue.
• Lanolin Wax: Humectant that provides movable hold.
• Sucrose: Conditions and moisturizes hair.
• PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair.
• Glycerin: Softens and swells the hair shaft making hair appear thicker.

FORMING PRE-STYLING SHAMPOO

American Crew's Forming Cream Shampoo defines, hydrates, and enhances curls. This specially formulated shampoo acts as a pre-styling product for men seeking well-defined and nourished hair without being weighed down. This anti-frizz shampoo includes jojoba oil to add natural shine and tame unruly strands. It gently cleanses while balancing the scalp's microbiome, making hair more manageable and easier to style. Prepare your hair for the ultimate curl definition with our transformative Forming pre-styling shampoo. For best results, follow with the American Crew Forming Cream.

benefits

• SHAMPOO FOR CURLY HAIR: Enriched with jojoba oil, this shampoo hydrates and prevents frizz, making it the ideal choice for men with curly or textured hair.
• PRE-STYLING PREPARATION: The nourishing vegan formula hydrates and adds shine without weighing hair down, leaving hair more manageable and easier to style.
• SCALP BALANCING: Specially formulated to gently cleanse and maintain a balanced scalp microbiome for healthier hair from root to tip.
• CLEANER FORMULAS: Vegan and formulated without silicones or parabens.